PRIVACY POLICY

Last Updated: June 25, 2025

This Privacy Policy explains how Waffle Street ("we," "us," or "our") collects, uses, shares, and safeguards the personal information you provide when you visit https://wafflestreet.com (the “Site”) or interact with our newsletters, emails, and other online services (collectively, the “Service”). If you do not agree to the practices described in this Privacy Policy, please do not use the Service.

1. Information We Collect

1.1 Device Information (Automatically Collected)
When you browse the Site, we automatically gather certain technical information from your device, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Time zone setting
  • Referring/exit pages and URLs
  • Device identifiers and operating system
  • Cookie identifiers and other tracking technologies (see Section 3)
  • Date/time stamps and click‑stream data

1.2 Usage Data
We collect information about how you interact with the Service, such as which pages you visit, links you click, scrolling, and search queries.

1.3 Provided Information
If you voluntarily sign up for our newsletter or otherwise submit information through forms on the Site, we collect:

  • Email address (required for newsletter)
  • Any content you send us via the Contact Us form
  • Optional survey responses or feedback you choose to provide

1.4 User Contributions
Information you post in public areas of the Service (e.g., comments) is collected and may be read, copied, and used by others. Post at your own risk.

We refer to Device Information, Usage Data, Provided Information, and User Contributions collectively as “Personal Information.”

2. How We Use Personal Information

We process Personal Information to:

  • Provide and maintain the Service – including sending the daily newsletter you request.
  • Improve and personalise – understand audience preferences, measure performance, and develop new content or features.
  • Communicate – reply to inquiries, send administrative notices, and deliver marketing messages in line with your preferences.
  • Detect risk and fraud – monitor for suspicious activity or violations of our Terms of Use.
  • Serve ads & affiliates – display or personalise advertisements and track affiliate link performance.
  • Comply with law – respond to lawful requests or protect our rights and the rights of others.

We rely on the following legal bases (where applicable): consent (for marketing emails), legitimate interests (running and securing the Service), and compliance with legal obligations.

3. Cookies & Tracking Technologies

We use "cookies," pixel tags, local storage, and similar technologies to collect Device Information and Usage Data. Cookies may be required for core functionality (e.g., remembering log‑in sessions) and analytics (e.g., Google Analytics). You can disable cookies through your browser settings; however, some parts of the Service may not function properly.

4. Sharing Personal Information

We do not sell your Personal Information. We share it only as follows:

  • Service providers – hosting, email delivery, analytics, and security vendors that process data on our behalf and under contractual confidentiality obligations.
  • Affiliate & advertising partners – to measure ad performance or attribute affiliate commissions; these partners may set their own cookies (see their policies).
  • Legal and safety – when required to comply with law, enforce our Terms, or protect the rights, property, or safety of Waffle Street, our users, or others.
  • Business transfers – in connection with a merger, acquisition, or sale of assets; we will notify you before data becomes subject to a different policy.

5. Do Not Track Signals

The Service does not currently respond to browser “Do Not Track” signals.

6. Your Choices

  • Unsubscribe – Click the “unsubscribe” link at the bottom of any marketing email to stop receiving our newsletter or promotional emails. Transactional or legally‑required notices may still be sent.
  • Cookie controls – Use your browser or device settings to delete or block cookies.
  • Third‑party ad opt‑outs – Visit http://optout.aboutads.info/ to opt out of interest‑based advertising from many NAI‑member companies.

7. Rights of EEA, UK, and Swiss Residents

If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, you may have the right to:

  • Request access to, correction of, or deletion of your Personal Information;
  • Object to or restrict our processing of your data;
  • Port your data to another service;
  • Lodge a complaint with your local supervisory authority.

To exercise these rights, please submit a request via the Contact Us form and select “Privacy Request.”

8. Data Retention

We retain Personal Information only as long as necessary for the purposes described in this Policy, unless a longer period is required or permitted by law (e.g., tax, accounting, or legal obligations). After that period, data will be deleted or anonymised.

9. Minors

The Service is not intended for individuals under 18 years of age. We do not knowingly collect Personal Information from children. If you believe we have inadvertently collected such data, please let us know via the Contact Us form so we can delete it.

10. Data Security

We employ administrative, technical, and physical safeguards designed to protect Personal Information. However, no Internet transmission or storage system is guaranteed to be 100% secure; use the Service at your own risk.

11. Changes to This Privacy Policy

We may update this Policy from time to time (e.g., to reflect changes in law or our practices). Revisions will appear on this page with a new “Last Updated” date. Your continued use of the Service after such changes constitutes acceptance.

12. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please use the Contact Us form and choose the privacy‑related category.